1966 catalog,
"Lee Wards was a prominent American mail-order company specializing in art needlework, crafts, and hobby supplies. Founded in the early 20th century, it became a go-to source for crafters looking for patterns, materials, and kits for a wide range of projects, from knitting and crochet to embroidery and doll making. The company was particularly known for its extensive catalogs, which showcased seasonal offerings and DIY projects.
This particular catalog cover advertises their 1966 Christmas Sale, highlighting a variety of do-it-yourself and ready-made decorations, trims, and accessories. It reflects the popular crafting trends and holiday consumerism of the mid-1960s, offering items like crocheted dresses, feather dolls, and festive decorations. The catalog also promotes their physical store in Elgin, Illinois, indicating a blend of mail-order and retail operations."
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